"Mata is a producer of quality solutions for contemporary living. Our homeware products are timeless, sophisticated and witty. Mata is a responsible business that has the ongoing aim of reducing the negative impacts of its operations through intelligent and innovative ethical design thinking".
As a start-up product design company, Mata required a brand identity together with a suitable branding collateral system. For the identity I created a logotype and logomark that reflects the innovative and contemporary nature of the company. For the stationery design, and in accordance with their sustainable design thinking, I avoided producing separately printed business cards, letterheads, comp slips, envelopes, etc, and instead created individual information stickers which could be applied to any object and surface.
Containing the same information you would find in a business card or letterhead, the information sticker creates a universal means of communication that maintains a consistent company identity across any and all applications.
The stickers are made from 100% recycled paper and applied to paper, envelopes and packaging sourced from eco-craft
Thanks to Kirstin Prisk for the photography.
